Thursday, June 21, 2012

Acxiom Corp: The 'faceless organization that knows everything about you'

An Arkansas company you've probably never heard of knows more about you than some of your friends, Google, and even the FBI — and it's selling your data

Feel like you're being watched? Acxiom Corp. is selling detailed data on more than 190 million Americans, ranging from their political leanings to their health concerns.

Feel like you're being watched? Acxiom Corp. is selling detailed data on more than 190 million Americans, ranging from their political leanings to their health concerns. Photo: Brand X Pictures

When you think of the surveillance state, you usually think of snoopy alphabet-soup government agencies like the FBI, IRS, DEA, NSA, or TSA, or cyber-snoops at Facebook or Google, says Natasha Singer in The New York Times. But there's a company you've probably never heard of that "peers deeper into American life," and probably knows more about you than any of those groups: Little Rock–based Acxiom Corp. Jeffrey Chester at the Center for Digital Democracy has dubbed Acxiom "Big Brother in Arkansas," while Gizmodo's Jamie Condliffe calls it the "faceless organization that knows everything about you." Here's what you should know about the company:

What is Acxiom Corp., and what does it do?

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