An attempt to win a small court battle this week has put Mountain Dew in peril of losing a much larger war. PepsiCo, the soft drink's parent company, defended itself against a man who claimed he found a dead mouse in a can of the citrus soda. Experts called in by PepsiCo's lawyers offered a stomach-churning explanation for why it couldn't be true: the Mountain Dew would have dissolved the mouse, turning it into a "jelly-like substance," had it been in the can of fluid from the time of its bottling until the day the plaintiff opened it, 15 months later.
Forget legal disputes over canned vermin. The new question has become: Is Mountain Dew really so corrosive that it can dissolve a mouse carcass? And if so, what does it do to your teeth and intestines? Is Mountain Dew's classic slogan — "It'll tickle yore innards" — the world's most sickening understatement?
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